Case Study

Homes By Adas

Starting Dimensions worked with Abde to establish a clear brand identity, from discovery to logo design, stylesheets and finally an IDX-integrated listings website.

Client
Homes By Adas
Scope
Branding | Logo | Development
Team
6 Members

Client Overview

Abde Adas is a multiple award-winning real estate agent in the Greater Toronto Area, with a passion and an approach to handling every client with complete honesty and transparency, ensuring they are well educated and have a clear understanding of every step of the process.

Color Choice

The colors behind the By Adas brand were chosen to reflect the client's personal favorite (green), offset with lighter elements that convey positivity and knowledge. The base, the off-white, emphasizes the need for a clean, open image.

Screen Shot 2022 06 30 at 1.57.40 PM | Starting Dimensions

Pattern Choice

Working with Abde, we opted for a pattern choice symbolizing homes and structure. The pattern can be used to great effect as a foil on the website, on social media and in brand collateral.

UX/UI Design

We worked with Abde to create a unique user interface for his website, focusing on the elements present within his brand stylesheet. The off-white was the base, highlighted by green and yellow elements throughout the pages.

Screen Shot 2022 06 30 at 2.04.01 PM | Starting Dimensions

Final Outcome

The final website, synced with IDX listings within the Greater Toronto area, highlighted the clients vision and values. We created a balanced image, using his colors, patterns and typography in a fully mobile-optimised website.