Startup Masterclass: Craft Your Brand In 7 Days

About Masterclass

The 7-Day Startup Brand Masterclass is your launchpad to mastering the art of branding, designed especially for beginners. You will not only learn, but build your brand from start to finish. Through a series of workshops and modules, create a powerful brand that resonates with your target audience.

👉 Standout Strategy: Develop a unique brand strategy to connect with your audience.
👉 Master Storytelling: Uncover secrets for effective brand communication through captivating storytelling.
👉 Visual Brilliance: Dive into brand identity design for a visually stunning and cohesive brand.
👉 Exceptional Experiences: Craft brand experiences fostering loyalty and satisfaction.
👉 Brand Marketing: Explore strategies and develop campaigns for attraction, engagement, and conversion.

By the program’s end, you won’t just understand branding principles; you’ll have applied them directly to your business. Engage in a series of hands-on workshops and practical exercises, building a powerful brand that stands out and captures the hearts of your customers.

This 7-Day Startup Brand Masterclass is a perfect complement to the free Personal Branding Masterclass.

Grasp the significance of branding for your business
Differentiate between brand strategy and business strategy
Define your brand identity, encompassing mission, vision, and values
Craft a compelling brand story that deeply resonates with your audience
Acquire effective techniques to communicate your brand messaging
Create a powerful visual identity, incorporating logos, colors, and imagery
Gain insights into your target market and comprehend their motivations
Map your customer journey to enhance the brand experience at every touchpoint
Implement marketing strategies to promote your brand and attract customers
Leverage brand advocates and influencers to fuel the growth of your brand

Masterclass Content

Mentor Introduction

Mentor Introduction
Navigating the modules
How to Use Notion
Brand Resources

Introduction to Branding
Get introduced to the world of branding and gain a solid understanding of its importance and impact on businesses. Explore key concepts and learn how to develop a strong brand foundation that sets you up for success.

Brand Strategy
Learn how to develop a compelling and differentiated brand that resonates with your target audience. Explore the foundational elements of brand strategy, including defining your mission, vision, and values, as well as crafting a unique brand positioning. Gain insights into understanding consumer motivations and behaviors to create a brand strategy that effectively connects with your customers.

Brand Identity Design
Dive into the exciting realm of brand identity design and discover its crucial role in shaping your brand's visual identity. Gain a solid understanding of the principles and elements involved in creating a cohesive and visually compelling brand identity that reflects your brand's personality and resonates with your target audience.

Brand Communication
Learn how to connect with your audience on a deeper level. Explore the art of storytelling and discover how to craft compelling brand messages that resonate with your customers. Master the techniques of communicating your brand's values, benefits, and unique selling propositions to create meaningful connections and build long-lasting relationships with your audience.

Brand Experience
Learn how to create exceptional interactions that leave a lasting impact on your customers. Discover the importance of understanding your target audience and their needs to deliver personalized and memorable experiences. From customer journey mapping to designing touchpoints, this module will guide you in crafting a seamless and delightful brand experience that fosters loyalty, advocacy, and customer satisfaction.

Brand Marketing
Learn how to effectively promote your brand to attract, engage, and convert your target audience. Gain insights into the key strategies and tactics used in brand marketing, from leveraging influencers and brand ambassadors to implementing impactful marketing campaigns. This module will equip you with the tools and knowledge to develop a comprehensive brand marketing plan that drives visibility, brand awareness, and business growth.

Next Steps

Student Ratings & Reviews

4.9

Total 8 Ratings

7 Ratings

1 Rating

0 Rating

Beatrisa Mallan

2 weeks ago

My second masterclass here after completing the personal branding, really helped me progress and create my business identity. Some of the concepts were a little hard for me personally, but likely just my ignorance as I'm just starting out!

Abbey Kenson

2 weeks ago

The format is really easy to follow, and my brand is so-far just what I am after!

Maria Rodriguez

3 weeks ago

Loved the structure. Highly recommend this to any founder looking to make a significant impact with their startup

Rebecca Fiore

4 months ago

Clear and concise, the workshops were very helpful!

Kenzie Costa

4 months ago

Referred to this programme by a friend. I felt that it provided a comprehensive and practical approach to branding that truly resonated with my goals (I am a self-employed UX consultant). From tackling my brand statements to the design part, each module felt tailored to my specific needs. Overall the course not only elevated my understanding of branding but also gave me the tools to implement effective strategies for my clients. Highly recommend!!

Zak Wirima

4 months ago

I found it easy to grasp the main concepts of the course and the workshops and examples provided were very helpful. I highly recommend to anyone looking to enhance their brand strategy without spending too much on it!

Sam Okinawi

4 months ago

Good branding course, wish there were more videos but the audio does a great job. Very practical in its delivery. Highly recommend! 👍

Kristy Stellenberg

4 months ago

I can't express enough how helpful this programme has been for my business. As someone with literally no experience in branding, I really struggled to make my brand stand out. The modules and workshops were really useful in helping me establish my unique value proposition and consequently the brand around it. Highly recommended for any new business owner with no experience like me!

About Masterclass

What Will You Learn?

Masterclass Content

Mentor Introduction

Mentor Introduction

Navigating the modules

How to Use Notion

Brand Resources

Introduction to Branding Get introduced to the world of branding and gain a solid understanding of its importance and impact on businesses. Explore key concepts and learn how to develop a strong brand foundation that sets you up for success.

Brand vs Business Strategy

Defining a Brand

Brand Development Roadmap

Workshop: Golden Circle of Branding

Understanding Consumer Motivation

Workshop: Target Market

Workshop: Problem Statement

Mission, Vision & Values

Workshop: Brand Values

Workshop: Mission Statement

Workshop: Vision Statement

Brand Personality Pyramid

Workshop: Brand Tone

Workshop: Name & Tagline

Introduction to Color Theory

Introduction to Logos

Effective Brand Imagery

Task: Create Brand Stylesheet

Task: Design Your Logo

Workshop: Brand Messaging

Workshop: Client Mindset

Workshop: Customer Decision-Making

Workshop: Email Marketing

Workshop: User Personas

Workshop: Customer Journey Mapping

Workshop: Brand Touchpoints

Exceptional Customer Service

Sales vs Marketing

Key Terminology

Workshop: Influencers, Ambassadors & Superfans

Understanding Marketing Funnels

Workshop: Social Media Marketing

Workshop: Marketing Plan

Next Steps

Closing Notes

Next Steps

Student Ratings & Reviews

Introduction to Branding
Get introduced to the world of branding and gain a solid understanding of its importance and impact on businesses. Explore key concepts and learn how to develop a strong brand foundation that sets you up for success.