Picking the right logo type is crucial for your new business because your logo is often the first thing that potential customers will see, and it can have a significant impact on how they perceive your brand. Your logo design is a representation of your company and should reflect your company’s personality, values, and mission.

Picking the right logo type for your business

Each logo type has its own unique advantages and disadvantages, and choosing the right type of logo for your business depends on a variety of factors, such as your industry, target audience, and brand personality. For example, a wordmark logo may be appropriate for a law firm, while an abstract logo may be more suitable for a creative agency.

When choosing a logo design for your business, it’s important to consider your brand identity and how you want to be perceived by your target audience. Your logo should be unique and memorable, easily recognizable, and relevant to your business. It should also be versatile and work across different media and marketing materials.

Having a well-designed and appropriate logo can also help to establish credibility and trust with potential customers, and it can also set your brand apart from your competitors. It’s important to invest time and resources into creating a strong and effective logo that accurately represents your brand and helps to build a positive brand image.

Further reading: How to work effectively with graphic designers

How a poorly designed logo can affect your brand perception

A poorly designed logo can severely undermine the credibility and professionalism of your business – even if it is just a startup or small business. A logo is often the first impression that potential customers have of your business, and a poorly designed one can create a negative perception that is difficult to overcome.

To potential customers, the suggestion may be that your business is unprofessional, untrustworthy, or lacking attention to detail. This can lead to a lack of interest or trust in your brand, and may cause potential customers to turn to your competitors instead.

Additionally, a poorly designed logo can create confusion or misunderstanding about your brand. If the logo does not accurately represent your business or the products and services you offer, it can lead to confusion and uncertainty about what your business is all about.

Finally, and most importantly – a poorly designed logo can make it difficult to establish a consistent and effective brand identity. Your logo is the foundation of your brand, and a great design will create cohesive brand identity across all your marketing materials and touch points.

Final thoughts

Even the biggest companies suffer from ill-fated and controversial logo choices. If you’re going to invest in something, then we recommend investing in your logo – but only do so once you’re fully committed to building your brand and your business. Good logo designers aren’t cheap, but the results will usually elevate your brand way above your competition.

Next Steps

○ Review this reading
○ Get the full reading within the Growth Programme
○ Pick a logotype for your business
○ Proceed to understand color theory
○ Commission a logo designer