(7 Ratings)

Branding for Startups & New Businesses

Categories: Business
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About Course

The branding for startups programme has been designed with beginners in mind as a stepping stone to not only mastering the art of branding but also building your brand from start to finish. Through a series of engaging workshops and modules, you will gain a solid foundation in branding and develop the skills needed to create a powerful brand that resonates with your target audience.

πŸ‘‰ Discover how to develop a strong brand strategy that sets you apart and connects with your audience.
πŸ‘‰ Uncover the secrets of effective brand communication using captivating storytelling techniques.
πŸ‘‰ Dive into brand identity design to create a visually stunning and cohesive brand.
πŸ‘‰ Gain insights into crafting exceptional brand experiences that drive loyalty and customer satisfaction.
πŸ‘‰ Finally, explore brand marketing and develop campaigns that attract, engage, and convert.

By the end of this branding for startups programme, you will have not only learned the principles of branding but also applied them directly to your own business. Through a series of hands-on workshops and practical exercises, you will have built a powerful brand that stands out in the market and captures the hearts of your customers. Get ready to unleash your brand’s full potential and embark on a transformative journey that will elevate your business to new heights of success.

This business branding programme is a perfect complement to the free Personal Branding Mastery programme.

What Will You Learn?

  • Understand the importance of branding and its impact on your business.
  • Differentiate between brand strategy and business strategy and how they work together.
  • Define your brand identity, including mission, vision, and values.
  • Develop a compelling brand story that resonates with your audience.
  • Discover effective techniques to communicate your brand messaging.
  • Learn how to create a powerful visual identity with logos, colors, and imagery.
  • Gain insights into understanding your target market and their motivations.
  • Map your customer journey to enhance the brand experience at every touchpoint.
  • Implement marketing strategies to promote your brand and attract customers.
  • Harness the power of brand advocates and influencers to grow your brand.

Course Content

Mentor Introduction

  • Mentor Introduction
  • Navigating the modules
  • How to Use Notion
  • Brand Resources

Introduction to Branding
Get introduced to the world of branding and gain a solid understanding of its importance and impact on businesses. Explore key concepts and learn how to develop a strong brand foundation that sets you up for success.

Brand Strategy
Learn how to develop a compelling and differentiated brand that resonates with your target audience. Explore the foundational elements of brand strategy, including defining your mission, vision, and values, as well as crafting a unique brand positioning. Gain insights into understanding consumer motivations and behaviors to create a brand strategy that effectively connects with your customers.

Brand Identity Design
Dive into the exciting realm of brand identity design and discover its crucial role in shaping your brand's visual identity. Gain a solid understanding of the principles and elements involved in creating a cohesive and visually compelling brand identity that reflects your brand's personality and resonates with your target audience.

Brand Communication
Learn how to connect with your audience on a deeper level. Explore the art of storytelling and discover how to craft compelling brand messages that resonate with your customers. Master the techniques of communicating your brand's values, benefits, and unique selling propositions to create meaningful connections and build long-lasting relationships with your audience.

Brand Experience
Learn how to create exceptional interactions that leave a lasting impact on your customers. Discover the importance of understanding your target audience and their needs to deliver personalized and memorable experiences. From customer journey mapping to designing touchpoints, this module will guide you in crafting a seamless and delightful brand experience that fosters loyalty, advocacy, and customer satisfaction.

Brand Marketing
Learn how to effectively promote your brand to attract, engage, and convert your target audience. Gain insights into the key strategies and tactics used in brand marketing, from leveraging influencers and brand ambassadors to implementing impactful marketing campaigns. This module will equip you with the tools and knowledge to develop a comprehensive brand marketing plan that drives visibility, brand awareness, and business growth.

Next Steps

Student Ratings & Reviews

Total 7 Ratings
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2 months ago
Clear and concise, the workshops were very helpful!
2 months ago
Referred to this programme by a friend. I felt that it provided a comprehensive and practical approach to branding that truly resonated with my goals (I am a self-employed UX consultant). From tackling my brand statements to the design part, each module felt tailored to my specific needs. Overall the course not only elevated my understanding of branding but also gave me the tools to implement effective strategies for my clients. Highly recommend!!
2 months ago
I found it easy to grasp the main concepts of the course and the workshops and examples provided were very helpful. I highly recommend to anyone looking to enhance their brand strategy without spending too much on it!
2 months ago
Good branding course, wish there were more videos but the audio does a great job. Very practical in its delivery. Highly recommend! πŸ‘
2 months ago
I can't express enough how helpful this programme has been for my business. As someone with literally no experience in branding, I really struggled to make my brand stand out. The modules and workshops were really useful in helping me establish my unique value proposition and consequently the brand around it. Highly recommended for any new business owner with no experience like me!
4 years ago
The course is extraordinary!!
It explains everything from A to Z regarding Nutrition and also there are some very valuable workout tips.
Great job!
4 years ago
Absolutely fantastic!! Thanks so, so much Felix for your concise, practically useful and well informed course.