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As a new business owner, it can be overwhelming to navigate the world of online technology. With so many options available, it’s important to choose the right medium and understand what is the best website for your business type and domain. Today we’ll explore some of the most popular online technologies and help you determine which ones will work best for your new business.

Choosing the Right Medium

This depends entirely on your business objectives, brand pillars and target audience. A great reading for this is related to finding your purpose. It is incredibly important to decide how and where your audience will find you, and the medium that will best convert this audience.

Website Platforms

Your website is your business’s online home, so it’s important to choose the right platform for it. Popular website platforms include WordPress, Wix, and Squarespace, each with their own advantages and disadvantages. For example, WordPress is highly customizable but requires more technical expertise, while Wix is easy to use but has fewer design options.

Landing Pages

Simpler than websites, landing pages may be simple one-page websites that direct you to other external links. Consider this a shortcut to building a website when you’re first starting out.

We dive into depth on the differences between each one within our web development modules.

Social Media Platforms

Social media is a powerful tool for building brand awareness and connecting with your audience. Depending on your business, some social media platforms may be more effective than others, and in some cases may even negate the need for a website. For example, visual-heavy businesses may find success on Instagram or Pinterest, while B2B businesses may find LinkedIn to be more effective.

E-Commerce Platforms

If your business sells products or services online, you’ll need an e-commerce platform. Popular options include Shopify, WooCommerce, and BigCommerce. Consider factors like ease of use, pricing, and available features when choosing an e-commerce platform. Some of these platforms integrate with website platforms we mentioned above, like Wix or WordPress.

Some businesses can also be built on social media eCommerce – think Instagram or Facebook Marketplace. In these instances, a website would likely be very beneficial, but perhaps not the most crucial.

Other ecommerce options like eBay, Etsy and Depop also make it easy to sell your goods. Again a business consideration this case may be whether you need an additional website at all or a profile on the platform will be enough.

Mobile Apps

Mobile apps often serve one of two purposes – they are either a means to an end (an extension of a website for instance), or they are the product. If they are the product, then all the above should definitely be factored in. However, apps as an extension can serve very effectively to grow your brand.

For example, if your core offering is yoga classes or nutrition advice, then you likely have a website that details your methods, and allows users to contact you and setup appointments. A mobile app as an extension, could further facilitate ease-of-use for your clients by offering them a scheduling portal in the form of an app.

These types of mobile apps do not have to be expensive, and can dramatically increase your conversion and success. However, we don’t recommend investing in these ‘nice-to-haves’ until you’re making revenue. Nobody needs an easy scheduling portal, if they don’t even know about your business yet.

How much information should you share?

When it comes to how much information you should share on your business website, the answer depends on several factors, including the type of business you have and your target audience. However, in general, the best websites should provide enough information to help potential customers understand what the business offers, why they should choose the products or services, and how to get in touch.

In our Growth Programme we cover the three types of purpose: to educate, to convert and to support. Each one will have a different set of information that you may wish to share. Generally however, you should touch on these topics, especially if you have a website:

1 – Include an “About Us” section that provides a brief overview of your business, including its history, mission, and values. This can help customers get a better understanding of your brand and what you stand for.

2 – Products/Services: Provide detailed information about the products or services you offer, including pricing, features, and benefits. This can help customers make informed purchasing decisions.

3 – Contact Information: Make it easy for customers to get in touch with you by providing your contact information, including your phone number, email address, and physical address. You may also want to include a contact form on your website.

4- Testimonials: Including customer testimonials can help build trust and credibility with potential customers. Consider including a section on your website that features reviews or testimonials from satisfied customers.

5 – FAQ: A frequently asked questions (FAQ) section can be a great way to address common questions and concerns that potential customers may have. This can help save time and improve customer satisfaction.

6 – Blog: Consider adding a blog to your website where you can share industry insights, company news, or other valuable content. This can help establish your business as a thought leader in your industry and improve your search engine optimization (SEO).

Ultimately, the amount of information you include on your business website should strike a balance between providing enough information to help potential customers make informed decisions and not overwhelming them with too much information. Keep in mind that the goal of your website is to convert visitors into customers, so focus on providing the most important and relevant information that will help achieve that goal.

Next Steps

○ Review this reading
○ Define your brand pillars
○ Define the purpose of your medium
○ Learn about sitemaps & userflow

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