Strategy
Consulting

For Founders

I help entrepreneurs develop solid strategic plans for their ventures

Businesses & brands in my portfolio

I've been fortunate to work in and with some extraordinary people and organisations

I've been fortunate to work in and with some extraordinary
people and organisations

FutbolMarkt
Anthony Cianni
KitLegit | Secure AI Authentication
Hussein Amer
Spinicity
Back Four Brand Protection
OnTrack Sport
Homes By Adas | Abde Adas
sportsmarkt

A good business can happen by accident.
A great business takes planning and strategy.

A good business can happen by accident. A great business takes planning and strategy.

Work with me to give direction to your venture. Tackle the big questions, put in place an implementation plan and cover all the bases when it comes to building your business.

Business Strategy

Work with me to create and implement a cohesive brand strategy for your startup. Whether you're just starting, pivoting or just need a refresh.

Brand Strategy

Dive into the world of branding - whether starting from zero or doing a total brand refresh, we'll look at everything from messaging to logos and user perception.

Personal Branding

For entrepreneurs, athletes, and executives who want to stand out in the crowd. Work with me to define your personal brand identity.

Brand
Strategy

Dive into the world of branding - whether starting from zero or doing a total brand refresh, we'll look at everything from messaging to logos and user perception.

Personal
Branding

For entrepreneurs, athletes, and executives who want to stand out in the crowd. Work with me to define your personal brand identity.

You have an idea, where do you start?

Taking the first steps towards a business idea

Understanding the core purpose of the business and identifying the principles that guide the company’s culture and decisions

Defining the ideal customer profile.

Clarifying the pain points the business addresses.

Determining what sets the business apart from competitors.

Establishing key performance indicators (KPIs) and metrics.

Setting clear and achievable objectives.

Assessing the necessary financial, human, and technological assets.

What do you need to put in place to build a powerful brand identity?

Planning marketing and sales strategies.

Outlining strategies for growth and expansion.

We'll tackle the questions that could mean the difference between
success and failure.

We'll tackle the questions
that could mean the difference between success and failure.

I work with entrepreneurs of every budget,
type and business stage

I work with entrepreneurs of every budget, type and business stage

As a founder, I understand that every single business is different. Whether you need monthly, weekly or daily support, on a retainer or project rate - we can make it happen.

Intro Call

Meet & greet. On a 30min intro call, we'll discuss your needs, wants and aspirations. It's important that we're on the same page.

Proposal

I'll create a custom proposal based on the deliverables we discuss. You'll get an exact plan of action and milestones to cover.

Kick-Off

We'll start the process, going at your own pace and ensuring flexibility along the way.

My Story

I am a former public relations and project management professional turned consultant and entrepreneur. 

I left the corporate world in 2018 following stints at some of the largest companies and organisations in the world – including the GSMA, the Pan American Games and Penta (formerly Hume Brophy). Starting Dimensions was born in 2015, as a consultancy doing website and logo work for friends. Shortly after, I joined OnTrack Sports as a public image consultant for professional footballers and then started my first startup.

The Starting Dimensions brand has evolved over the years. I’ve worked on business strategy, built mobile apps, created dynamic brands and provided general advisory services to founders, consultants and businesses big and small.

Today, I split my time between consulting for Starting Dimensions and building an AI startup – KitLegit. I’m based full-time in Lisbon, though I can often be found in London, Toronto or Barcelona.

I work in English, French, Russian, Spanish or Portuguese.

I'd love to work with you

Whatever your project size or scope, I'm here to help. Book a free intro or send me a message!